Ieria Effortless Gown
FIT & MEASUREMENTS
CUSTOM MEASUREMENTS PROCESS
• Custom Fit: Our atelier creates handmade to order pieces 100% personalized to your size for a perfect fit. Small design changes are possible with no extra cost. Just share a message in the personalization box.
• Custom Measurement: After purchase we will get in touch with you to help on measurements. You simply need a measurement tape. Process is very easy.
TIMINGS
READY TO SHIP
Sample Dresses: 7-10 days
Accessories: 10 days. Includes Leather Bag, Silk Skirt, Scarf, Jewelry, Swimwear.
MADE TO ORDER
Bridal Dress: 7 weeks
Veils & Capes: 4 weeks
Evening & Cocktail Dress: 5weeks
Shoes: 4 weeks
All items are sent as priority with tracking number. We ship from Switzerland and Greece. Express shipping is possible, please send your request.
REFUND RETURN POLICY
Returns & Cancellations
In-Stock Sample Dresses
We accept returns for a full refund within 5 days of receiving your dress.
Made-to-Order Dresses
You may cancel your order for a full refund within 2 days of providing your final measurements.
After this period, the creation of your dress has begun and your fabrics have been ordered, cancellations and refunds are no longer possible.
As every Petra Kara gown is handled with individual care, we consider each situation personally and thoughtfully. Our priority is to provide you with an exceptional experience and the highest level of customer service.
NEED HELP? CONTACT US
Need help with sizing or have questions? Contact us here
Sacred, serene, and powerfully understated, IERIA stands as one of the most emblematic creations from Petra Kara’s Awaken Your Myth collection, unveiled at Athens Fashion Week. Named after the Greek word for “priestess,” the gown channels ancestral femininity — a bride who moves with quiet authority, inner wisdom and timeless grace. It merges modern minimalism with symbolic depth, inviting the bride to step into her own lineage of power.
Design & Silhouette
IERIA features a free-flowing, column-like silhouette crafted from weightless, fluid fabric that drapes effortlessly from the neckline. The high halter neck is adorned with sculptural, gold-toned ornaments — a striking, ceremonial detail that frames the shoulders like sacred adornment.
The fabric falls in soft, uninterrupted lines that evoke ancient temple elegance, creating movement that feels both ethereal and grounded. A subtle side drape adds softness without disrupting the gown’s statuesque simplicity.
Fabric & Craftsmanship
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Ultra-fluid, lightweight fabric for a goddess-like drape
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High halter silhouette for an elongated, regal effect
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Minimalist construction for comfort and freedom of movement
Who It’s For
Perfect for the bride who seeks:
✔ Minimalist elegance with symbolic, sculptural accents
✔ A silhouette inspired by mythology and ancient priestess forms
✔ A gown that feels spiritual, serene, and effortlessly impactful
✔ Freedom of movement combined with couture artistry
Ideal for destination ceremonies, temple-like venues, symbolic or artistic weddings, and brides drawn to clean lines with profound presence.
Key Features
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High halter neckline with gold ceremonial ornamentation
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Free-flowing column silhouette
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Soft side draped detail
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Lightweight, breathable construction
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Regal, timeless refinement
IERIA is for the bride who embodies sacred femininity — calm, powerful and guided by the ancient light within her.
Made-to-measure couture: Each gown is handcrafted to your measurements, ensuring a perfect fit — as with all pieces from the brand’s Atelier.
Customizable: Choose size, slight design variations (e.g. slit height, bodice opaqueness), and even tailoring for heel height — for a look uniquely yours.
Conscious craftsmanship: As with the rest of the label, it is produced on demand, minimizing waste and honoring natural fabrics.
For any questions or request for customization, please get in touch with us. See more on Athens Fashion Week Runway here
CUSTOM MEASUREMENTS PROCESS
• Custom Fit: Our atelier creates handmade to order pieces 100% personalized to your size for a perfect fit. Small design changes are possible with no extra cost. Just share a message in the personalization box.
• Custom Measurement: After purchase we will get in touch with you to help on measurements. You simply need a measurement tape. Process is very easy.
