Ieria Effortless Gown
READY TO SHIP
-Sample Bridal Dresses, Veils, Shoes: 7 days
-Accessories: 10 days max (Leather Bag, Silk Skirt, Scarf, Jewelry, Swimwear)
MADE TO ORDER
-Bridal Dress: 7 weeks max
-Veils & Capes: 4 weeks max
-Evening & Cocktail Dress: 5weeks max
-Shoes: 4 weeks max
All items are sent as priority with tracking number. We ship from Switzerland and Greece. Express shipping is possible, please send your request.
MEASUREMENTS FOR CUSTOM SIZE
CAN BE SHARED DURING CHECKOUT OR AFTER ORDER PLACEMENT. WE WILL CONTACT YOU.
Bust (Around fullest part of chest, including breast)
Waist (Around the narrowest part of the waist)
Hips (Around the fullest part, several measurements can be taken, the largest measurement will be used)
Hollow to floor (from neck base until floor, no heels)
Heels height
Bicep (For sleeved designs)
For items In Stock Sample Dresses we accept returns & refunds 5 days within receive.
For Made to Order dresses we accept cancellations with full refund within 5 days of the final measurements provided. Later If fabrics are ordered, cancellation will include cost of fabrics.
When the creation process starts refund is not possible. We treat each case personally to make sure you experience best in class customer service.
Need help with sizing or have questions? Book a private consultation — click here to see available slots
Sacred, serene, and powerfully understated, IERIA stands as one of the most emblematic creations from Petra Kara’s Awaken Your Myth collection, unveiled at Athens Fashion Week. Named after the Greek word for “priestess,” the gown channels ancestral femininity — a bride who moves with quiet authority, inner wisdom and timeless grace. It merges modern minimalism with symbolic depth, inviting the bride to step into her own lineage of power.
Design & Silhouette
IERIA features a free-flowing, column-like silhouette crafted from weightless, fluid fabric that drapes effortlessly from the neckline. The high halter neck is adorned with sculptural, gold-toned ornaments — a striking, ceremonial detail that frames the shoulders like sacred adornment.
The fabric falls in soft, uninterrupted lines that evoke ancient temple elegance, creating movement that feels both ethereal and grounded. A subtle side drape adds softness without disrupting the gown’s statuesque simplicity.
Fabric & Craftsmanship
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Ultra-fluid, lightweight fabric for a goddess-like drape
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High halter silhouette for an elongated, regal effect
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Minimalist construction for comfort and freedom of movement
Who It’s For
Perfect for the bride who seeks:
✔ Minimalist elegance with symbolic, sculptural accents
✔ A silhouette inspired by mythology and ancient priestess forms
✔ A gown that feels spiritual, serene, and effortlessly impactful
✔ Freedom of movement combined with couture artistry
Ideal for destination ceremonies, temple-like venues, symbolic or artistic weddings, and brides drawn to clean lines with profound presence.
Key Features
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High halter neckline with gold ceremonial ornamentation
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Free-flowing column silhouette
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Soft side draped detail
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Lightweight, breathable construction
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Regal, timeless refinement
IERIA is for the bride who embodies sacred femininity — calm, powerful and guided by the ancient light within her.
Made-to-measure couture: Each gown is handcrafted to your measurements, ensuring a perfect fit — as with all pieces from the brand’s Atelier.
Customizable: Choose size, slight design variations (e.g. slit height, bodice opaqueness), and even tailoring for heel height — for a look uniquely yours.
Conscious craftsmanship: As with the rest of the label, it is produced on demand, minimizing waste and honoring natural fabrics.
For any questions or request for customization, please get in touch with us. See more on Athens Fashion Week Runway here
Note: For guidance on proper self-measurement, please refer to this instructional video:
https://www.youtube.com/watch?v=N0WC87IhGiM
FOR HELP PLEASE CONTACT US HERE
