Ieria Effortless Gown

Regular price CHF 400
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Size
Description

Sacred, serene, and powerfully understated, IERIA stands as one of the most emblematic creations from Petra Kara’s Awaken Your Myth collection, unveiled at Athens Fashion Week. Named after the Greek word for “priestess,” the gown channels ancestral femininity — a bride who moves with quiet authority, inner wisdom and timeless grace. It merges modern minimalism with symbolic depth, inviting the bride to step into her own lineage of power.

Design & Silhouette

IERIA features a free-flowing, column-like silhouette crafted from weightless, fluid fabric that drapes effortlessly from the neckline. The high halter neck is adorned with sculptural, gold-toned ornaments — a striking, ceremonial detail that frames the shoulders like sacred adornment.

The fabric falls in soft, uninterrupted lines that evoke ancient temple elegance, creating movement that feels both ethereal and grounded. A subtle side drape adds softness without disrupting the gown’s statuesque simplicity.

Fabric & Craftsmanship

  • Ultra-fluid, lightweight fabric for a goddess-like drape

  • High halter silhouette for an elongated, regal effect

  • Minimalist construction for comfort and freedom of movement

Who It’s For

Perfect for the bride who seeks:
✔ Minimalist elegance with symbolic, sculptural accents
✔ A silhouette inspired by mythology and ancient priestess forms
✔ A gown that feels spiritual, serene, and effortlessly impactful
✔ Freedom of movement combined with couture artistry

Ideal for destination ceremonies, temple-like venues, symbolic or artistic weddings, and brides drawn to clean lines with profound presence.

Key Features

  • High halter neckline with gold ceremonial ornamentation

  • Free-flowing column silhouette

  • Soft side draped detail

  • Lightweight, breathable construction

  • Regal, timeless refinement


IERIA is for the bride who embodies sacred femininity — calm, powerful and guided by the ancient light within her.

 

Made-to-measure couture: Each gown is handcrafted to your measurements, ensuring a perfect fit — as with all pieces from the brand’s Atelier.

Customizable: Choose size, slight design variations (e.g. slit height, bodice opaqueness), and even tailoring for heel height — for a look uniquely yours.

Conscious craftsmanship: As with the rest of the label, it is produced on demand, minimizing waste and honoring natural fabrics.

For any questions or request for customization, please get in touch with us. See more on Athens Fashion Week Runway here

SHIPPING

Our base is in Switzerland. All shipments are sent with priority and tracking number. Express shipping possible upon request.

Time to receive your Made to Order Wedding or Evening Gown ranges from 5-7 weeks. Assume maximum 8 weeks for safety from order to delivery at your door, but we always deliver weeks before. If an order is risky to be on time we do not accept it from the biginning.

Time to create Allday Special Limited Collection pieces is 8 days.

Your order will be shipped to the address provided at checkout. If your order needs to be shipped to another address, please let us know. We are not responsible for custom at the borders.

REFUND RETURN POLICY

Once you place your order, you can provide your custom measurements (during the order or afterwards over email). We accept cancellations within 2 days of measurements provided date to avoid fabric orders.

-For items In Stock like the Sample Dresses, we accept returns and refunds. Return should happen within 5 days with proof of return.

-For Made to Order pieces, since each dress is custom-made to the client's measurements, returns or exchanges are not accepted. However, contact us if you have issues with your order.

Once your order is fulfilled, you will receive an email notification with your tracking information. Shipping fees are non-refundable in the case of returns. We are not responsible for incorrect size provided.